LBB’s April Summers chats to the leaders of this Canadian agency to find out how it is redefining the creative process by placing collaboration, integration, and shared ownership at the heart of its structure.
Inside Full Punch’s Winning Formula.
Author: Chris Zawada
The Work That Made Chris Zawada.
Full Punch Partner and Chief Creative Officer, Chris Zawada, looks back on Aha’s ‘Take on Me’, The Bing/Decoded campaign and launching Full Punch, as part of LBB’s The Work That Made Me series.
2 Canadians’ Takeaways From ECS Barcelona 2024.
Chris Zawada and Jack Dayan met with LBB’s Jordan Won Neufeldt to discuss their recent presentation at The One Club for Creativity Executive Creative Summit in Barcelona. They discussed reinventing the creative brief and emphasized how brand-agency relationships must evolve by 2025.
Unmasking The Truth.
The pandemic is opening a window to a more earnest and insightful approach to marketing research. All we need to do is go beyond the mask. COVID-19 has advanced our internet-everything culture, along with the role of online research. Daily pandemic-polls, consumer behaviour research, brand perception studies, and COVID-19 data-driven insights fill our feeds.
Goodbye Brief. Hello, Inspiration.
There’s been a lot of focus on changing the creative brief. We got rid of it and opened a whole new door to creativity. As we know it, the creative brief hasn’t evolved since the heyday of the Mad Men era of the ’60s. Social media was 35 years away, Mark Zukerberg wasn’t even born, and phones had rotary dials.
Don’t Get Robbed Of A Good Reputation.
Brand reputation impacts everything from pricing to attracting and retaining talent to competitive advantage and intent to purchase. It’s time to protect it.
Washing Our Hands Of Creativity.
Has the Pandemic washed our hands of creativity? During a time when brands have an opportunity to stand apart, it appears our lack of creativity as an industry has brought them closer together.