Most companies are seeking advertising that has predictable results. To do so, we start from a predictable place and deploy predictable tactics. We’ve all been there. At the briefing discussing the objectives of the desired results or predicting the campaign’s outcome before anything has been created. Or worse, we’re sitting behind a two-way mirror, putting…
In our industry, we tend to measure what’s easy. But just because something can be measured more easily doesn’t mean it performs.
There’s no such thing as a static market. Consumers are constantly evolving, technology is forever changing, culture is continuously growing, and product enhancements are never-ending. To keep up with these shifting sands, brands need to occasionally rebrand to maintain their relevance and performance.
Many people have asked about the origins of our name – Full Punch. Not surprisingly, it has its roots in boxing. But it also plays well into the current state of marketing. In boxing, the most dangerous thing a boxer can do is throw a half punch. This leaves the boxer off-balance and vulnerable, and worse, it’s ineffective.
It all started when we asked, “What’s the best that can happen?” When we launched Full Punch in late 2018, it might have seemed like a crazy thing to do. The economy wasn’t doing well, and there was already an abundance of agencies out there; a few were doing well, but many more were struggling.