Hi

Daryl.

Hello

Marriott.

Hi

Daryl.

It was great to sit down with you and discuss the Bosa brand book. Like you, we see a big opportunity in celebrating the Bosa brand and sharing the brand’s purpose with investors and customers. This should form the basis of your always-on brand communications. And while a book is a great asset, we believe this story will be best told through the emotional storytelling of video.

Below is an example from Mark’s and how we helped define their purpose and celebrate their legacy. We would welcome the opportunity to share more examples and our approach to how we can be more involved in the storytelling of the Bosa brand.

It was great to sit down with you and discuss the Bosa brand book. Like you, we see a big opportunity in celebrating the Bosa brand and sharing the brand’s purpose with investors and customers. This should form the basis of your always-on brand communications. And while a book is a great asset, we believe this story will be best told through the emotional storytelling of video.

Below is an example from Mark’s and how we helped define their purpose and celebrate their legacy. We would welcome the opportunity to share more examples and our approach to how we can be more involved in the storytelling of the Bosa brand.

Marks.

Mark's.

Redirecting a lost brand with a
powerful new Brand Stance — Well Worn.

Redirecting a lost brand
with a powerful new
Brand Stance — Well Worn.

Mark's had lost its way as a leading retailer for the hard-working. They became a brand that looked and acted like everyone else, focused on price and promotion. The research reinforced this challenge, as people did not feel like it was a store for "someone like me."

Mark's needed a new Brand Stance to inspire its employees and reposition themselves in the marketplace.

Our research led us to a new positioning and powerful insight for the brand, Well Worn. The below video was the centerpiece of employee engagement, inspiring the executives, stakeholders, and the entire national employee group to think differently about Mark's and their role in bringing the Well Worn brand to life.

Mark's had lost its way as a leading retailer for the hard-working. They became a brand that looked and acted like everyone else, focused on price and promotion. The research reinforced this challenge, as people did not feel like it was a store for "someone like me."

Mark's needed a new Brand Stance to inspire its employees and reposition themselves in the marketplace.

Our research led us to a new positioning and powerful insight for the brand, Well Worn. The below video was the centerpiece of employee engagement, inspiring the executives, stakeholders, and the entire national employee group to think differently about Mark's and their role in bringing the Well Worn brand to life.

We then helped bring the brand to life externally through merchandising, in-store layout and design, including signage and displays across 400 stores.  Simultaneously, we launched a new national campaign focused on what it meant to be Well Worn. The results were incredible. Aside from breaking sales records, we were able to connect with people in a meaningful way, by celebrating the values of hard work.

We then helped bring the brand to life externally through merchandising, in-store layout and design, including signage and displays across 400 stores.  Simultaneously, we launched a new national campaign focused on what it meant to be Well Worn. The results were incredible. Aside from breaking sales records, we were able to connect with people in a meaningful way, by celebrating the values of hard work.

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Confidential, proprietary and commercially sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially
Sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially Sensitive to Full Punch Creative Inc.

Confidential, Proprietary and commercially
sensitive to Full Punch Creative Inc.