Mike Leslie, founding partner and CEO of Full Punch, cites Maya Angelou when discussing how emotion drives lasting brand connection.
People Will Never Forget How You Made Them Feel.
Category: Branding
The Outstanding Internal Benefits Of A Rebrand.
Most marketing leaders think about rebrands as a way to modernize their look and win market share. But the best rebrands do something extra: they make your company a better place to work and boost employee engagement, retention, and satisfaction along the way.
Beyond the Logo. Building Brand Fluency For Better Advertising.
We’ve all heard it: “Make the logo bigger.” Or “Add two more seconds to our end slate.” Sometimes it’s “Keep the logo on screen for the entire spot.” Whatever it is, a logo is just one part of the branding matrix.