Many people have asked about the origins of our name - Full Punch. Not surprisingly, it has its roots in boxing. But it also plays well into the current state of marketing.
In boxing, the most dangerous thing a boxer can do is throw a half punch. This leaves the boxer off-balance, vulnerable, and worse, it's ineffective. Today, we're seeing too many brands throwing half punches. It's why 89% of brands go unnoticed. In marketing, this ineffective approach leads to familiarity and indifference.Read more