Credit Karma.

Credit

Karma.

Going global.

Going global.

The initial task from Credit Karma was to drive further momentum for the company based on previous success. Our U.S. campaign exaggerated the benefits of how easy it is to find out their credit score by highlighting the simplicity and frictionless experience.

When Credit Karma tapped us to launch in Canada, we quickly recognized there was a unique Canadian insight that would impact their business. After analyzing their research and complementing it with the ethnographies we conducted, we quickly recognized there was a unique Canadian insight that would impact their business and launch strategies. Unlike the U.S., nearly two-thirds of Canadians have never seen their credit score. Given how risk-averse Canadians are, especially around their money, our insight centered on the dangerous game Canadians play with their finances by being in the dark. We needed to convince Canadians to get out of their credit coma with Credit Karma.

After successful campaigns in the U.S. and Canada, Credit Karma was ready to take on the world with its first global campaign, starting with the UK. Given our success on the brand in North America, they tapped us to help them uncover a common insight to transcend borders and align with the expanded Credit Karma offering (from free credit scores to a complete financial suite of products and services). After a thorough review of the research, we landed on a powerful and universal insight. No matter where you lived, no matter how big or small your financial wealth, everyone wanted the same thing: Progress. This insight allowed us to connect with people, not only across income levels and diverse cultural traditions and nuances but across borders and oceans.

The initial task from Credit Karma was to drive further momentum for the company based on previous success. Our U.S. campaign exaggerated the benefits of how easy it is to find out their credit score by highlighting the simplicity and frictionless experience.

When Credit Karma tapped us to launch in Canada, we quickly recognized there was a unique Canadian insight that would impact their business. After analyzing their research and complementing it with the ethnographies we conducted, we quickly recognized there was a unique Canadian insight that would impact their business and launch strategies. Unlike the U.S., nearly two-thirds of Canadians have never seen their credit score. Given how risk-averse Canadians are, especially around their money, our insight centered on the dangerous game Canadians play with their finances by being in the dark. We needed to convince Canadians to get out of their credit coma with Credit Karma.

After successful campaigns in the U.S. and Canada, Credit Karma was ready to take on the world with its first global campaign, starting with the UK. Given our success on the brand in North America, they tapped us to help them uncover a common insight to transcend borders and align with the expanded Credit Karma offering (from free credit scores to a complete financial suite of products and services). After a thorough review of the research, we landed on a powerful and universal insight. No matter where you lived, no matter how big or small your financial wealth, everyone wanted the same thing: Progress. This insight allowed us to connect with people, not only across income levels and diverse cultural traditions and nuances but across borders and oceans.

Canadian version shown. Originally aired in the U.S.

Canadian version shown. Adapted for the U.S. market.

Canadian version shown. Adapted for the U.S. market.

Canadian version shown. Adapted for the U.S. market.

English Canadian version shown. Adapted for the U.K, U.S., and French Canadian market.

English Canadian version shown. Adapted for the U.K, U.S., and French Canadian market.

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Confidential, Proprietary and Commercially
Sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially Sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially
Sensitive to Full Punch Creative Inc.