DivaCup.

DivaCup.

Sparking a global revolution.

Sparking a
global revolution.

DivaCup, the leading menstrual cup in a cluttered and aggressively competitive category, came to us with a big challenge: Grow globally, protect our turf, and create mass awareness about the meaningful difference we make in people’s lives.

For years, when it came to periods, women were left with few options. Tampons and pads existed for over 100 years with little product innovation. Menstrual advertising was dated, positioning products as confidence boosters, showing inauthentic women in exaggerated and untruthful moments in life.

DivaCup changed everything by introducing an alternative, non-toxic, life-changing way to manage a period. But very few people knew about it.

After our brand exploration, stakeholder interviews, and research review, we realized that DivaCup needed a brand as revolutionary as its product. We positioned DivaCup as the Inner Revolution, inviting people across the country to join the conversation, and hence, join the revolution, breaking the stigma around the period status quo.

DivaCup, the leading menstrual cup in a cluttered and aggressively competitive category, came to us with a big challenge: Grow globally, protect our turf, and create mass awareness about the meaningful difference we make in people’s lives.

For years, when it came to periods, women were left with few options. Tampons and pads existed for over 100 years with little product innovation. Menstrual advertising was dated, positioning products as confidence boosters, showing inauthentic women in exaggerated and untruthful moments in life.

DivaCup changed everything by introducing an alternative, non-toxic, life-changing way to manage a period. But very few people knew about it.

After our brand exploration, stakeholder interviews, and research review, we realized that DivaCup needed a brand as revolutionary as its product. We positioned DivaCup as the Inner Revolution, inviting people across the country to join the conversation, and hence, join the revolution, breaking the stigma around the period status quo.

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What's the best
that can happen?

Confidential, Proprietary and Commercially Sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially
Sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially Sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially
Sensitive to Full Punch Creative Inc.