Chris Zawada and Jack Dayan met with LBB’s Jordan Won Neufeldt to discuss their recent presentation at The One Club for Creativity Executive Creative Summit in Barcelona. They discussed reinventing the creative brief and emphasized how brand-agency relationships must evolve by 2025.
The Executive Creative Summit (ECS) is an annual event in NYC and Barcelona, bringing together a world-class group of C-suite executives to discuss their businesses – both within and beyond the scope of creativity.
Chris and Jack, both founding partners of Full Punch, as well as Chief Creative Officer and Chief Strategy Officer, respectively, weren’t just in Spain to bask in the Catalan sun but also partake in honest, open conversations and, most importantly, deliver a panel on reinventing the creative brief, the two found themselves exchanging ideas with some of adland’s sharpest minds, all behind the closed doors of the event – far away from the press, live streams and social media.
“This closed-door, non-social media sharing event encourages open and safe dialogue with attendees and presenters. It’s impossible not to leave full of newfound knowledge, inspiration and even more love for this wild industry we’re in.”
Chris Zawada, Founding Partner & Chief Creative Officer
Head over to Little Black Book to read the full article, and if you’d like to hear more about how we reinvented the creative brief, drop us a line and let us know.
