Hello

Vancity.

Hello

Vancity.

Hello

Vancity.

The content below complements our Mark's case study found on page 29 of our RFI submission.

The content below complements our Mark’s case study found on page 29 of our RFI submission.

Marks.

Mark's.

Redirecting a lost brand through purpose.

Redirecting a lost brand
through purpose.

Mark’s had lost its way and its purpose as a leading retailer for the hard-working. They became a brand that looked and acted like everyone else, focused on price and promotion. The research reinforced the challenge as people did not feel like it was a store for “someone like me.”

Our research led us to a new positioning and powerful insight for the brand, Well Worn. We then helped bring the brand to life through employee engagement, merchandising, and in-store layout and design, including signage and display across 400 stores. Simultaneously, we launched a new national campaign focused on what it meant to be Well Worn, celebrating real people in authentic work environments. We focused, not on selling product, but on selling a lifestyle and the values of the Mark’s brand. The results were incredible. Aside from breaking sales records, we were able to connect with people in a meaningful way, by focusing on the values of hard work.

This case study is a shining example of how a strong Brand Stance can galvanize an organization and be the compass for consistent and meaningful external communications.

Mark’s had lost its way and its purpose as a leading retailer for the hard-working. They became a brand that looked and acted like everyone else, focused on price and promotion. Research reinforced the challenge as people did not feel like it was a store for “someone like me.”

Our research led us to a new positioning and powerful insight for the brand, Well Worn. We then helped bring the brand to life through employee engagement, merchandising, and in-store layout and design, including signage and display across 400 stores. Simultaneously, we launched a new national campaign focused on what it meant to be Well Worn, celebrating real people in authentic work environments. We focused, not on selling product, but on selling a lifestyle and the values of the Mark’s brand. The results were incredible. Aside from breaking sales records, we were able to connect with people in a meaningful way, by focusing on the values of hard work.

This case study is a shining example of how a strong Brand Stance can galvanize an organization and be the compass for consistent and meaningful external communications.

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Confidential, proprietary and commercially sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially
Sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially Sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially
Sensitive to Full Punch Creative Inc.