Mark's.

Mark's.

Redirecting a lost brand.

Redirecting
a lost brand.

Mark’s had lost its way as a leading retailer for the hard working. They became a brand that looked and acted like everyone else, focused on price and promotion. The research reinforced the challenge as people did not feel like it was a store for “someone like me.”

Our research led us to a new positioning and powerful insight for the brand, Well Worn. We then helped bring the brand to life through employee engagement, merchandising, and in-store layout and design, including signage and display across 400 stores. Simultaneously, we launched a new national campaign focused on what it meant to be Well Worn. The results were incredible. Aside from breaking sales records, we were able to connect with people in a meaningful way, by celebrating the values of hard work.

Mark’s had lost its way as a leading retailer for the hard working. They became a brand that looked and acted like everyone else, focused on price and promotion. The research reinforced the challenge as people did not feel like it was a store for “someone like me.”

Our research lead us to a new positioning and powerful insight for the brand, Well Worn. We then helped bring the brand to life through employee engagement, merchandising, and in-store layout and design, including signage and display across 400 stores. Simultaneously, we launched a new national campaign focused on what it meant to be Well Worn. The results were incredible. Aside from breaking sales records, we were able to connect with people in a meaningful way, by celebrating the values of hard work.

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What's the best
that can happen?

Confidential, Proprietary and Commercially Sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially
Sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially Sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially
Sensitive to Full Punch Creative Inc.