Hello

Marriott.

Hello

Marriott.

Hello

Marriott.

It was great to meet you.

In a follow-up to our presentation, please find some samples of our work below. For the Mark's and DivaCup cases, both of these were initially internal videos that expanded to external-facing commercials and content.

We have also included some design examples. In addition to being a great strategy and advertising agency, we have a very robust design group handling anything from branding to packaging. Chris, our Head of Creative is also behind the site Lovely Package, a global design and packaging website.

It was great to meet you.

In a follow-up to our presentation, please find some samples of our work below. For the Mark's and DivaCup cases, both of these were initially internal videos that expanded to external-facing commercials and content.

We have also included some design examples. In addition to being a great strategy and advertising agency, we have a very robust design group handling anything from branding to packaging. Chris, our Head of Creative is also behind the site Lovely Package, a global design and packaging website.

Marks.

Mark's.

Redirecting a lost brand.

Redirecting a lost brand.

Mark’s had lost its way as a leading retailer for the hard-working. They became a brand that looked and acted like everyone else, focused on price and promotion. The research reinforced the challenge as people did not feel like it was a store for “someone like me.”

Our research led us to a new positioning and powerful insight for the brand, Well Worn. We then helped bring the brand to life through employee engagement, merchandising, and in-store layout and design, including signage and display across 400 stores. Simultaneously, we launched a new national campaign focused on what it meant to be Well Worn. The results were incredible. Aside from breaking sales records, we were able to connect with people in a meaningful way, by celebrating the values of hard work.

Mark’s had lost its way as a leading retailer for the hard-working. They became a brand that looked and acted like everyone else, focused on price and promotion. The research reinforced the challenge as people did not feel like it was a store for “someone like me.”

Our research led us to a new positioning and powerful insight for the brand, Well Worn. We then helped bring the brand to life through employee engagement, merchandising, and in-store layout and design, including signage and display across 400 stores. Simultaneously, we launched a new national campaign focused on what it meant to be Well Worn. The results were incredible. Aside from breaking sales records, we were able to connect with people in a meaningful way, by celebrating the values of hard work.

DivaCup.

DivaCup.

Sparking a global revolution.

Sparking a
global revolution.

DivaCup, the leading menstrual cup in a cluttered and aggressively competitive category, came to us with a big challenge: Grow globally, protect our turf, and create mass awareness about the meaningful difference we make in people’s lives.

For years, when it came to periods, women were left with few options. Tampons and pads existed for over 100 years with little product innovation. Menstrual advertising was dated, positioning products as confidence boosters, showing inauthentic women in exaggerated and untruthful moments in life.

DivaCup changed everything by introducing an alternative, non-toxic, life-changing way to manage a period. But very few people knew about it.

After our brand exploration, stakeholder interviews, and research review, we realized that DivaCup needed a brand as revolutionary as its product. We positioned DivaCup as the Inner Revolution, inviting people across the country to join the conversation, and hence, join the revolution, breaking the stigma around the period status quo.

DivaCup, the leading menstrual cup in a cluttered and aggressively competitive category, came to us with a big challenge: Grow globally, protect our turf, and create mass awareness about the meaningful difference we make in people’s lives.

For years, when it came to periods, women were left with few options. Tampons and pads existed for over 100 years with little product innovation. Menstrual advertising was dated, positioning products as confidence boosters, showing inauthentic women in exaggerated and untruthful moments in life.

DivaCup changed everything by introducing an alternative, non-toxic, life-changing way to manage a period. But very few people knew about it.

After our brand exploration, stakeholder interviews, and research review, we realized that DivaCup needed a brand as revolutionary as its product. We positioned DivaCup as the Inner Revolution, inviting people across the country to join the conversation, and hence, join the revolution, breaking the stigma around the period status quo.

Credit Karma.

Credit Karma.

Going global.

Going global.

The initial task from Credit Karma was to drive further momentum for the company based on previous success. Our U.S. campaign exaggerated the benefits of how easy it is to find out their credit score by highlighting the simplicity and frictionless experience.

When Credit Karma tapped us to launch in Canada, we quickly recognized there was a unique Canadian insight that would impact their business. After analyzing their research and complementing it with the ethnographies we conducted, we quickly recognized there was a unique Canadian insight that would impact their business and launch strategies. Unlike the U.S., nearly two-thirds of Canadians have never seen their credit score. Given how risk-averse Canadians are, especially around their money, our insight centered on the dangerous game Canadians play with their finances by being in the dark. We needed to convince Canadians to get out of their credit coma with Credit Karma.

After successful campaigns in the U.S. and Canada, Credit Karma was ready to take on the world with its first global campaign, starting with the UK. Given our success on the brand in North America, they tapped us to help them uncover a common insight to transcend borders and align with the expanded Credit Karma offering (from free credit scores to a complete financial suite of products and services). After a thorough review of the research, we landed on a powerful and universal insight. No matter where you lived, no matter how big or small your financial wealth, everyone wanted the same thing: Progress. This insight allowed us to connect with people, not only across income levels and diverse cultural traditions and nuances but across borders and oceans.

The initial task from Credit Karma was to drive further momentum for the company based on previous success. Our U.S. campaign exaggerated the benefits of how easy it is to find out their credit score by highlighting the simplicity and frictionless experience.

When Credit Karma tapped us to launch in Canada, we quickly recognized there was a unique Canadian insight that would impact their business. After analyzing their research and complementing it with the ethnographies we conducted, we quickly recognized there was a unique Canadian insight that would impact their business and launch strategies. Unlike the U.S., nearly two-thirds of Canadians have never seen their credit score. Given how risk-averse Canadians are, especially around their money, our insight centered on the dangerous game Canadians play with their finances by being in the dark. We needed to convince Canadians to get out of their credit coma with Credit Karma.

After successful campaigns in the U.S. and Canada, Credit Karma was ready to take on the world with its first global campaign, starting with the UK. Given our success on the brand in North America, they tapped us to help them uncover a common insight to transcend borders and align with the expanded Credit Karma offering (from free credit scores to a complete financial suite of products and services). After a thorough review of the research, we landed on a powerful and universal insight. No matter where you lived, no matter how big or small your financial wealth, everyone wanted the same thing: Progress. This insight allowed us to connect with people, not only across income levels and diverse cultural traditions and nuances but across borders and oceans.

Dalina.

Dalina.

A café that awakens the senses.

A café that awakens
the senses.

It’s hard to stand out in the coffee industry today. From behemoths such as Starbucks to Dunkin’ and McCafé to the local roaster around the corner, everyone is doing coffee (and panini, and donuts and iced mochas) the same way. Yet, with all this choice, there’s very little separating one from the next. Rustic inspired design, wood inlays, and raw materials are the blueprints for café convention.

So when an authentic Italian coffee shop wants to stand out, we avoided common trends that would be like a Fiat in Tuscany (and everyone else) and created a brand that was more akin to a Maserati in Milan. The brand leverages natural materials like wood and marble paired with a simple color palette of white, black and copper to create a brand that is luxurious while still being approachable, aligning to the values of a brand whose name is from Lina, the matriarch of the family.

It’s hard to stand out in the coffee industry today. From behemoths such as Starbucks to Dunkin’ and McCafé to the local roaster around the corner, everyone is doing coffee (and panini, and donuts and iced mochas) the same way. Yet, with all this choice, there’s very little separating one from the next. Rustic inspired design, wood inlays, and raw materials are the blueprints for café convention.

So when an authentic Italian coffee shop wants to stand out, we avoided common trends that would be like a Fiat in Tuscany (and everyone else) and created a brand that was more akin to a Maserati in Milan. The brand leverages natural materials like wood and marble paired with a simple color palette of white, black and copper to create a brand that is luxurious while still being approachable, aligning to the values of a brand whose name is from Lina, the matriarch of the family.

DALINA_Window_Vinyl_Stacked
DALINA_Coffee_Cup_Hand
DALINA_Interior_Counter
DALINA_Apron
DALINA_Delivery_Van
DALINA_Pots_Light
DALINA_Canvas_Tote_Bag
DALINA_Interior_Sign
DALINA_Coffee_Bags_Group
DALINA_Interior_Cups
DALINA_Coffee_Cup_Three
DALINA_Poster_Multi_Layout
DALINA_Stationery_Vertical
DALINA_Website_Grouping
DALINA_Interior_Taps_Close

Meinhardt.

Meinhardt.

Feed your curiosity.

Feed your curiosity.

This re-brand turned an independent food retailer into a culinary, cultural phenomenon. After a decade of success, Linda Meinhardt was ready to expand her culinary offering beyond a single store into a food empire. She called upon the team at Full Punch to reposition her brand, establish a new brand identity, overhaul her store design and layout and roll out an entire in-house product line from take-away to CPG. 

The new wordmark visually separates ‘mein’ the German word for ‘my’, and the phonetic sounding ‘hardt’ to represent Linda Meinhardt’s passion for all things culinary. This representation was reinforced further in the brand’s visual language, tone of voice and packaging design.

This re-brand turned an independent food retailer into a culinary, cultural phenomenon. After a decade of success, Linda Meinhardt was ready to expand her culinary offering beyond a single store into a food empire. She called upon the team at Full Punch to reposition her brand, establish a new brand identity, overhaul her store design and layout and roll out an entire in-house product line from take-away to CPG. 

The new wordmark visually separates ‘mein’ the German word for ‘my’, and the phonetic sounding ‘hardt’ to represent Linda Meinhardt’s passion for all things culinary. This representation was reinforced further in the brand’s visual language, tone of voice and packaging design.

Meinhardt_Exterior_Entrance_m
Meinhardt_Bags_Bottles_tm
Meinhardt_Food_Layout
Meinhardt_InStore_Cheese_m
Meinhardt_Stationery_Vertical_NEW
Meinhardt_InStore_Continents_Produce_m
Meinhardt_Packaging_CloseUp_m
Meinhardt_Van

SEAandSKY.

SEAandSKY.

A story of building a community.

A story of building
a community.

Bosa’s family-focused ethos guided them to design a community that would symbolize life in Squamish. From the start, access to parks, trails, and lifestyle-rich amenities were a priority over maximizing the land for townhomes.

We built a brand for this community that reflects the design ethos and complements Squamish and Whistler's lifestyle rather than compete with it. “Life. Made in Squamish.” became the brand’s expression because it celebrates the entrepreneurial nature of Squamish and allows us to share in the locals’ stories of creating a thriving community.

To build the campaign and content we enlisted local talent to be in front of and behind the camera; to capture what life is really like in Squamish by the people who live, work and play there.

Bosa’s family-focused ethos guided them to design a community that would symbolize life in Squamish. From the start, access to parks, trails, and lifestyle-rich amenities were a priority over maximizing the land for townhomes.

We built a brand for this community that reflects the design ethos and complements Squamish and Whistler's lifestyle rather than compete with it. Life. Made in Squamish. became the brand’s expression because it celebrates the entrepreneurial nature of Squamish and allows us to share in the locals’ stories of creating a thriving community.

To build the campaign and content we enlisted local talent to be in front of and behind the camera; to capture what life is really like in Squamish by the people who live, work and play there.

Bosa_Exterior_1
Bosa_Banners
Bosa_BusinessCards
Bosa_Magazine_1
Bosa_Mugs
Bosa_Magazine_2
Bosa_Print_Ad
Bosa_Sign
Bosa_ToteBag
Bosa_Website_Grouping
Bosa_Exterior_2
FP_Icon_Teal_2

What's the best
that can happen?

Confidential, proprietary and commercially sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially
Sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially Sensitive to Full Punch Creative Inc.

Confidential, Proprietary and Commercially
Sensitive to Full Punch Creative Inc.