People Will Never Forget How You Made Them Feel.
Mike Leslie, founding partner and CEO of Full Punch, cites Maya Angelou when discussing how emotion drives lasting brand connection.
Maya Angelou once said:
“People will forget what you did. People will forget what you said. But people will never forget how you made them feel.”
Obviously, the American civil rights activist, poet and memoirist wasn’t speaking about advertising, but her words offer a perfect framework for understanding what makes great advertising work, and why so much of it is quickly forgotten.
Read the full article at Little Black Book.
The End.
