Reunion vs.
Stigma
Reunion is at the forefront of evidence-based psychedelic mental health treatment. When traditional medicines meet modern issues, the Reunion brand emerges: a distinctive clinic with a unique brand identity.
Sector
Mental Wellbeing
Services
Brand Identity
Brand Strategy
Naming
Tale Of The Tape
Extreme depression, trauma, terminal illness, PTSD, and the daily struggles of life are realities that many people face. In Canada, unprecedented levels of anxiety, depression, and loneliness serve as stark reminders of the ongoing mental health crisis. By the age of 40, half of all Canadians will have experienced a mental health crisis themselves. Traditional approaches, such as one-on-one therapy and medication, do not always provide the solutions people need.
Psychedelic therapy may offer breakthroughs where traditional methods fall short, unlocking doors to healing and providing a beacon of hope with profound results. However, the stigma surrounding these treatments—stemming from outdated perceptions, misinformation, and the counterculture movements of the 1960s—poses a significant challenge for psychedelic clinics seeking to normalize these innovative forms of treatment within society.
The new Reunion brand seeks to bridge the gap between ancient wisdom and modern science. It combines the transformative healing potential of psychedelics and non-ordinary states of consciousness with community support and evidence-informed treatment. As pioneers in the field, Reunion provides transformative opportunities for individuals facing mental health challenges. Their approach is neither solely medical nor purely mystical. Every Reunion treatment is integrated with comprehensive psychotherapy, emphasizing the vital work that takes place both before and after the treatment offering transformative possibilities for those seeking to overcome their mental health struggles.
Creative Knockout
Reunion’s new brand seamlessly blends science and spirituality while honoring the origins of psychedelics, without succumbing to the stigma and clichés often associated with them. The name “Reunion” reflects the experience many patients have of feeling restored as a unified whole.
Their visual identity features organic typography, abstract imagery, and soft, meditative colors, creating a sense of safety and stability that embodies the transformative nature of psychedelic experiences. This system aims to serve as the antithesis of traditional psychological brands, fostering a balanced and supportive environment where patients can feel grounded and open to their exploration.
“Working with Full Punch was an exceptional experience from start to finish. The team was amazing, thoughtful, creative, and deeply committed to understanding the heart of our work at Reunion. The brand clearly and powerfully captures the essence of our vision and values, helping us see our identity in fresh and unexpected ways.”
Heidi Edgar, Registered Psychologist & Founder
