EDGAR vs.
The Ordinary
EDGAR’s innovative approach to real estate development demands a brand that reflects its values. By building with intention, quality, and care, they foster a lasting impact on stakeholders and everyone who calls EDGAR home.
Sector
Real Estate
Services
Brand Identity
Brand Strategy
Tale Of The Tape
EDGAR is not your typical real estate developer. They prioritize long-term impact over short-term gains. EDGAR’s philosophy is centered on creating unique and interesting projects; if they can’t do that, they prefer not to build at all. Their buildings not only stand out but also contribute to the thriving communities around them. This approach is how Build to Thrive became the strategic platform for developing a brand identity as distinctive as the company itself.
Creative Knockout
The new EDGAR identity makes a bold statement in a traditional industry. The “thriving line” in the logo symbolizes growth and serves as a subtle reminder of how a long-term focus can lead to improved outcomes for both investors and those who call EDGAR home. The stacked lettering offers a fresh perspective on an established sector by representing the shape of a building. Additionally, the vibrant pop of colour highlights EDGAR’s infectious creative energy and passion for everything they do.
“The Full Punch team captured the heart and soul of our company and reflected it through every touchpoint. The way we act, how we look and feel and our internal culture are all united by our new brand.”
Peter Edgar, Chief Executive Officer
