The Work That Made Chris Zawada.

Full Punch Partner and Chief Creative Officer, Chris Zawada, looks back on Aha’s ‘Take on Me’, The Bing/Decoded campaign and launching Full Punch, as part of LBB’s The Work That Made Me series.

The ad/music video from my childhood that stays with me…
Chris: I am part of the music video generation, and AHA’s ‘Take On Me’ is the epitome of that era, featuring cutting-edge VFX, storytelling, and big hair. Not to mention, it’s a great track that still holds up today.

The ad/music video/game/web platform that made me want to get into the industry…
Chris: I saw a commercial for a Swedish newspaper on one of those funniest commercials on TV shows. This was the first time I realised that a strong insight can lead to a great concept and that even a seemingly dull subject, like a newspaper, can be sold in a creative and memorable way.

Hear more about what Chris had to say, including his most cringeworthy project, over at Little Black Book.

The End.