Tale of the tape.
Surrey is home to some of the most talented medical doctors, nurses, surgeons and staff in British Columbia. But its facilities and services struggle to keep up with the needs of a diverse and growing community. As a result, every day patients are forced to leave Surrey for urgent care at surrounding hospitals. Last year alone, 43,000 patients left Surrey to be treated at Vancouver’s Children’s Hospital. For many of Surrey’s patients, travel time can mean the difference between life and death. Our campaign creates a sense of urgency to generate awareness and inspire donations to boost facilities, acquire new talent and keep patients in Surrey.
Creative knockout.
Our campaign, Keep it in Surrey, launched with a bold TV spot encapsulating a young girl’s journey with a life-threatening emergency. Rather than entering the hospital, the viewer is taken on her journey as Surrey’s doctors rush her out, creating an instant and emotional rallying cry. Print, OOH, digital and social round out the campaign featuring an ambulance crossing the iconic Port Mann Bridge leaving Surrey, illustrating the importance of keeping unstoppable health care in the city.
