Your Metrics Need A Punch.

A single metric for success has the power to streamline and inspire your organization.

Every company has a unique approach to measuring success. It’s quite common for different departments at the same company measured by entirely different criteria. A fractured measurement approach can quickly lead to competing goals within an organization, and worse, competing departments, exacerbated when companies are decentralized. In some scenarios, departments fight against each other, rather than focus on what’s collectively right.

One big hurdle in rethinking success metrics is overcoming the obstacle of outdated benchmarks. Benchmarks aren’t wrong, but they often represent history when historical data isn’t driving what matters today. As cultural influences change and products evolve, it’s time to put dated benchmarks to rest and consider a more robust and modern way to measure success. A single, unifying metric can bind an entire organization together—one measure that all other measures latter up to; a metric with a punch.  

Implementing and rallying around one company-wide metric generates a more unified workforce, a better internal culture, and increased efficiency from product development to sales. It takes a little bit of art and a lot of science to get right. Reviewing current success measures, defining core business and brand drivers, assigning a weight to brand pillars, and deciding what one metric matters the most are the necessary ingredients to a one-punch approach.   

Maybe it’s time you take a swing at how you measure success.

The End.